Red Games officially goes independentRed Interactive Agency’s mobile games division strikes out on its own to make “family-friendly, multi-generational” titlesRebekah ValentineSenior Staff WriterWednesday 30th October 2019Share this article Recommend Tweet ShareFormer Red Interactive Agency CEO Brian Lovell has announced he is stepping away from his role as chairman at the company to formally launch independent mobile games studio Red Games.Red Games was initially conceived as a division of Red Interactive Agency, which was acquired by WME Entertainment in 2016, but has officially separated this year under Lovell’s leadership. The studio already has several launched titles including Lego Brawls, Crayola Create & Play, Beyblade Burst, Boxtrolls, and SkyWhale.Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games Continuing with the theme of its existing offerings, Red Games will focus on family-friendly mobile titles.”Red Games and its partners believe there is a massive, unmet need to not just create mobile games that young gamers will love to play, but games that parents can endorse and families can actually play together,” said Lovell. “These games are high-quality, mid-core games, and they offer easy entry for players of all ages and abilities.”Executive creative director Jared Kroff added, “We now have three generations of gamers and there is a growing need for games that can bring these generations together to have shared experiences. This is especially true within the family environment where moms, dads, and kids are all playing their own type of game. Red Games creates games that younger audiences will love, but that also appeal to older gamers. Of course, the multi-generational appeal may vary from title to title, but this purposeful inclusiveness is something we think a lot about when deciding on an IP and designing a game.”Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Mobile newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesEpic vs Apple – Week One Review: Epic still faces an “uphill battle”Legal experts share their thoughts on the proceedings so far, and what to expect from the coming weekBy James Batchelor 9 hours agoEpic Games claims Fortnite is at “full penetration” on consoleAsserts that mobile with the biggest growth potential as it fights for restoration to iOS App StoreBy James Batchelor 13 hours agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.