Buy site survival rate of only 18.6% remaining less than 1000


Buy site survival rate of only 18.6% remaining less than 1000

newspaper news (reporter Xue Song) in the overall size of the industry to keep rising at the same time, there are a large number of small and medium sized group purchase website in the Spring Festival this year have shut down or restructuring, yesterday, according to the group 800 tracking statistics, at present the country to maintain the normal operation of the remaining group purchase site number 943, and this trend will continue to decay. Industry experts pointed out that the Spring Festival tickets sold and mobile phone group purchase group purchase boom rise for weekend and holiday trading blank "the first 2 months of this year to save the field", makes the group purchase website in a slight price increase is expected to achieve the scale of profit, the annual turnover exceeded 30 billion yuan a conservative estimate.

buy total box office 11.9%

According to the

group purchase navigation site 800 newly released "2013 1~2 month China group purchase market statistics report" shows that the first two months of this year, the total turnover of the mainstream group purchase website broke through 4 billion 300 million yuan, of which January turnover is 2 billion 320 million yuan hit a record high, compared with the 2012 average monthly turnover growth of 30.2%; due to the effect of the spring tide and the Spring Festival holiday, February marked decline in the number of purchase and sale of a single group phase than in January but were passengers, the overall turnover still hold 2 billion yuan mark.

the strong performance of the group purchase movie tickets is one of the highlights of this year's good performance group purchase. From the national point of view, this year, 1~2 months to buy a total turnover of 445 million yuan movie tickets, the purchase of passengers reached 16 million. Assuming these shadow tickets are used in the same period, will account for 11.9% of the overall box office results. According to the China Film Distribution Association statistics, from January to February this year, the national box office totaled about 3 billion 750 million yuan.

from 1 to February this year, another engine of growth in mobile phone sales boom from the mobile Internet, as well as no need to buy an appointment to cover the rapid increase in the proportion of.

buy site continues to significantly reduce

in the first two months of this year, the turnover of the eye of the moon, the number of buy site continues to significantly reduce the number of concerns. According to the group 800 at the end of February 2013 set point tracking of the site and the real operation (although it can still maintain the deduction of group purchase activities have access but more than 7 days no longer update) the number of group purchase website is only 943, the relative history record of 5058, the survival rate was only 18.6%, group purchase industry has farewell "thousands of war group stage.

for the number of group purchase website substantially reduced, the expert analysis is mainly for two reasons: one is the year after the Spring Festival will have a number of entrepreneurs to give up the business group purchase and the transition to the same period last year, for example, the number of February last year, a total of 3626 group purchase website, compared with the peak period of 5058 a decrease of 28.3%; another reason is that the advantages of large scale group purchase website gradually revealed, which makes the small group purchase station long-term low gross profit space further squeezed.

consumer expert Hu Chen pointed out that, in fact, through mobile phones and buy

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